Shopping: Surf & Sports

Named after the famous surf riding wave on the island of Maui, Honolua Underground, features clothing, hats, decals, patches, and of course short and long boards since 1987.


Established in 1966 Maui Surfboards is arguably the oldest surf shop in Hawaii and decades older than any of it’s Maui competitors. The long list of riders, shapers and glassers who have learned their trade(s) at our shop reads like a who’s who in the surfing hall of fame.


Valley Isle Surfboards are hand-shaped, custom surfboards by Neal Norris. He has been designing and producing innovative surfboards with functional qualities in mind for years. All surfboards are custom built according to the surfer's size, weight and surfing experience combined with whatever size surf they want to ride.